If you’re developing a digital mobile app for your business, then it needs to reflect the needs and priorities of your customers if it is to be successful. If you intend to sell goods and services via your mobile app, you will need to ensure that you have a secure, efficient and user-friendly means by which your customers can make payments. The means by which this will usually be achieved is through a mobile payment gateway.
What is a mobile payment gateway?
A mobile payment gateway provides a convenient and secure way to make and collect mobile-based payments. It facilitates the smooth transfer of funds on mobile devices such as smartphones and tablets, acting as a mediator between the merchant, customer and financial institution. Mobile app development companies like InTeck can integrate mobile payment gateways into your digital mobile app, to facilitate easier payments.
Mobile payment gateways will typically integrate a range of various payment methods such as debit and credit cards, digital wallets, and mobile payment apps. This gives customers the opportunity to choose their preferred payment option. A mobile payment gateway securely transmits payment details to the financial institution for authorisation.
The uses of a mobile payment gateway
All kinds of businesses and organisations integrate mobile payment gateways into their digital mobile apps. Retailers who sell products and services online will require a mobile payment gateway to facilitate simple in-app purchases. This makes it easier for customers to purchase goods and increase conversion rates while enhancing the user experience.
Companies that provide on-demand services such as lift sharing, home services or food delivery platforms require the quick and secure payment facilities that a mobile payment gateway provides. Subscription-based services, such as streaming platforms, software-as-a-service (SaaS) providers, and fitness apps will frequently use mobile payment gateways to manage recurring payments securely. Event and ticketing companies, as well as venues and hospitality businesses that have a digital mobile app, all make use of mobile payment gateways.
Does your app need a mobile payment gateway?
If you intend to sell goods or services through your digital mobile app, then it makes sense to include a mobile payment gateway. They provide a level of functionality for both you and your users that makes them invaluable while ensuring that payments are safe and secure. They help to increase the utility value of your app, making it easier for people to purchase goods, use services and manage their bookings in real-time. They also make it possible for your customer to select, order and pay for their goods and services all within the app, adding to the value of your app and helping to build customer loyalty.
Crucially, the enhanced security of a mobile payment gateway ensures that customer data is safe. Payment data breaches can be costly, both in terms of their financial repercussions and your reputation. A mobile payment gateway builds customer confidence in your app and your company.
Want to find out more about digital app development?
At InTeck, we are one of Manchester’s leading mobile app development companies. Our experienced team bring a wealth of expertise to every project and can provide you with advice and guidance about what your app should include.