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m-commerce trends for 2021

m-commerce trends for 2021

What is M-commerce and E-commerce?

Buying and selling of goods through mobile phones and tablets is known as M-commerce (mobile commerce). M-commerce includes in app purchasing, mobile banking and digital wallets such as Apple Pay and Samsung Pay. Whereas E-commerce requires people to conduct their activities with a laptop or desktop.

The rise of M-commerce

Thanks to lockdown, M-commerce has grown significantly, hence ensuring shopping apps have also grown. It is estimated that 54 per cent of online sales will be produced via m-commerce sales in 2021.

Advantages and Disadvantages of M-Commerce

The Advantage of m-commerce:

  • Large variety of products and services to view.
  • Easy access for customers through their smartphone devices.
  • Social media sites like Instagram and Facebook have introduced ‘buy now’ buttons to take users straight to the businesses website and proceed with a purchase.

Disadvantages of m-commerce:

  • Poor experiences can deter consumers from returning back to the company.
  • Businesses must comply with tax laws and regulations in line with the countries they are shipping to.
  • Customers don’t have the ability to touch and feel the products they are buying, like they can do when shopping instore.

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