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How your business could use a mobile app

How your business could use a mobile app

There’s a widespread misconception that business mobile apps are the preserve of big-name brands like supermarkets or fast-food chains. In fact, there are a vast and growing number of small and medium sized businesses who are taking the leap and discovering the advantages that a branded mobile app can bring.

Still sceptical?

Here’s some of the great reasons why you should consider a mobile app, and how your business could use it.

Provide your customers with information

Perhaps the primary reason for creating a mobile app is that they allow you to communicate information about your products and services to your customers. Regular customers really appreciate having the information they need at their fingertips, and it represents another way to invest in your brand. Whether that’s price information, menus, opening times or other vital information about your products and services, your customers have it all at their fingertips.

Create a direct marketing channel

As well as providing your customers with the information they need about your products and services, you can also use it as a marketing tool. People who have downloaded your app are already invested to some degree in your business, they are therefore receptive to new product lines, new services you may offer, and special offers. An app can complement your social media channels and other forms of marketing.

Increase engagement

Apps also provide an easy means by which your customers can communicate with you. Restaurants have been quick to adopt this. Rather than calling to book a table, an app user can book online. Customers can make appointments, request callbacks, even order products for collection in person. The easier you make it for customers to buy your products or use your services, the more likely they are to use them.

Build your brand and recognition

People use their smartphones countless times every day. Imagine if every time they pick up their phone, they see your company name and logo? A mobile app is like a pocket billboard. How do you want it to look? Stylish, contemporary, classic, or beautiful?

Apps also work on the principle of ‘effective frequency’. The more people see your brand name, the more likely they are to use your product. This is why so many subscription services such as language or magazine apps give away free versions of their app. The more you see the brand name and take advantage of the free content, the more likely you are to take out a subscription.

An app gives your business the edge

Having an app gives your small or medium sized business an edge over the competition. Once someone has signed up for an email newsletter, bought something from your shop, or used a service, you can send them an invitation to download your free app. A one-off purchase can then become an ongoing relationship with your brand.

Apps are another means to strengthen your brand and grow your business. They also demonstrate a commitment and confidence in your business offering.


Speak to the expert team at InTeck and we will guide you through the app building process.

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We'd love to hear more about your business and how we can help you to streamline your processes. Please give us a call or drop us an email and we'll get back to you as soon as we can.

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